Clove By Quantum

Prospective buyers had no way to browse floor plans, understand the neighbourhood, or register interest without physically visiting the sales centre. In a market where most buyers start their search online, that gap was costing reach.

The site had to serve three jobs at once: showcase the development with renders and floor plans, sell the neighbourhood to people who may never have heard of Cloverdale, and capture leads for the sales team. All of it within 30 days, working solo.

Two priorities surfaced quickly. First, the hero moment had to feel premium - a video walkthrough, not a static image. Second, the site needed to sell Cloverdale itself, not just the homes. Many buyers in the Lower Mainland don’t know the area, so a dedicated location section was essential.

I mapped the site into five sections: Home (hero video, about snippet, location teaser, contact), Features (interior details and renders), Location (neighbourhood amenities and map), Gallery (photography), and a persistent registration CTA across all pages.

Key revisions shaped the final product. The entrance video was swapped for a version starting at a specific timestamp that better represented the development. The “About Clove” heading was enlarged for visual hierarchy. A new Location teaser section was added with a “Read More” CTA leading to the dedicated Location tab - content that had been buried was now discoverable from the front page.

The original embedded video on the About page was replaced with a high-resolution townhome render - a static focal point that loaded faster and communicated more. The Quantum Properties logo was added to reinforce the developer’s reputation. Content was streamlined to focus on one thing: who Quantum is and why that matters.

Many prospective buyers knew Surrey but not this specific corner of it. The Location tab needed to answer “why here?” before the buyer ever asked. The Features tab consolidated interior details and renders that had been scattered across the About page. The Location tab became its own experience - a three-column amenities grid covering recreation, education, shopping, and healthcare, backed by a photo gallery of the neighbourhood.

The solution was a dedicated gallery of neighbourhood landmarks - the skate park, local shops, community centres - presented in a carousel that felt editorial, not like a stock-photo dump. Combined with the amenities grid, the page builds a picture of daily life in the area, not just proximity data.

The bottom of every page closes with the same structure: the sales advisor’s contact card, a direct link to the sales centre, and a persistent registration CTA. No scrolling required to take the next step.

Working solo meant every principle had to pull double duty - guiding the design while keeping the scope honest enough to ship on time.

Selling a neighbourhood is a design problem. The homes were the product, but the location was the pitch. Structuring the site to sell Cloverdale first and the townhomes second changed the entire information architecture - and it was the right call.

Iterative client feedback saves time, not costs it. Every round of revisions caught something that would have been harder to fix after launch. The video timestamp change, the About page simplification, the new tab structure - all came from feedback loops, not the first draft.

Performance is part of the design. The client’s earlier gallery attempts had loading issues. Solving that wasn’t a dev task bolted on at the end - it was a design constraint from day one that shaped how the gallery was structured.

Solo projects teach you where your defaults are. Without a team to challenge decisions, I had to be my own critic. The discipline of justifying each choice - even privately - caught assumptions I would have shipped otherwise.